#Behavioural design

Portfolio work tagged with #Behavioural design, part of Rich McNabb's ongoing UX/UI design work.

Promotional banner featuring two smartphones displaying the HazardCo app login screen and SWMS review flow.

HazardCo: Worksite health & safety app

Health and safety software New Zealand construction crews actually want to open on site. Built around QR scanning, digital sign-off, real-time tracking and third-party integrations, shaped by real user research, not assumptions.

Woman smiling in a cafe holding a mobile phone next to an overlaid savings goal progress graphic and alert notification reading 'Goal almost reached' for active budget tracking.

Core Banking: Streamlined mobile banking app

Everyday banking, distilled to four things people actually use: balances, transfers, payments and cards. Speed over everything, a calm, transparent mobile banking app stripped back to what people open it for, nothing less.

Travel Rewards: Customer loyalty app

Codename Nexus swaps the stamped loyalty card for biometric sign-in and Apple Watch support, with a points balance that's always one glance away. A loyalty app built to replace every card in your wallet, not add another one.

Promotional website landing page showing interactive route cards over a dark Wellington map background with updated photos.

Craft Beer Adventures: Wellington bar tour app

Wellington's craft beer scene, turned into a game you can actually finish. Route planning, group messaging, badges and trivia, all wrapped around a gamified bar tour that people actually plan, start and finish together.

Top-down desk scene mockup displaying an iPad showing step 08 user account configuration next to a stylus and coffee cup.

StrategyBlocks: Customer onboarding flows

Enterprise onboarding, rebuilt from the ground up. Information architecture, wireframes and form validation reworked so people reach the dashboard instead of giving up somewhere between the welcome screen and registration.