#Behavioural design

Habit formation, progress tracking, loyalty loops and psychological motivators, spanning a customer loyalty app with points balances, a gamified bar tour with badges and trivia, and onboarding flows built to reduce drop-off.

Promotional banner featuring two smartphones displaying the HazardCo worksite health and safety app login screen and SWMS review flow.

HazardCo: Worksite health & safety app

Health and safety software New Zealand construction crews actually want to open on site. Built around QR scanning, digital sign-off, real-time tracking and third-party integrations, shaped by real user research, not assumptions.

Woman smiling in a cafe holding a mobile phone next to an overlaid savings goal progress graphic and alert notification reading 'Goal almost reached' for active budget tracking.

Core Banking: Streamlined mobile banking app

Everyday banking, distilled to four things people actually use: balances, transfers, payments and cards. Speed over everything, a calm, transparent mobile banking app stripped back to what people open it for, nothing less.

Travel Rewards: Customer loyalty app

Codename Nexus swaps the stamped loyalty card for biometric sign-in and Apple Watch support, with a points balance that's always one glance away. A loyalty app built to replace every card in your wallet, not add another one.

Promotional website landing page showing interactive route cards over a dark Wellington map background with updated photos.

Craft Beer Adventures: Wellington bar tour app

Wellington's craft beer scene, turned into a game you can actually finish. Route planning, group messaging, badges and trivia, all wrapped around a gamified bar tour that people actually plan, start and finish together.

Smartphone resting on a marble desk stand displaying the SimpleTimer app interface with a set timer of 15 minutes in a modern workspace setting.

SimpleTimer: Stopwatch & countdown timer app

It started with a hair product's packaging and ended as SimpleTimer, a minimal stopwatch and timer app stripped back to nothing but circles and simplicity, from early concept sketches through to its own landing page.

Top-down desk view of an iPad screen displaying a dodecahedron shape detail view beside an Apple Pencil and wireless earbuds.

PaperCraft: Metatron’s Cube origami app

What started as a distraction from a business dashboard became PaperCraft, a self-initiated origami app for Metatron's Cube. Printable diagrams, video walkthroughs and a shop for prints, complete with sacred geometry throughout.

Top-down desk scene mockup displaying an iPad showing step 08 user account configuration next to a stylus and coffee cup.

StrategyBlocks: Customer onboarding flows

Enterprise onboarding, rebuilt from the ground up. Information architecture, wireframes and form validation reworked so people reach the dashboard instead of giving up somewhere between the welcome screen and registration.