Hello,
nice to meet you
I love to design beautiful experiences for mobile and web. I partner with software companies to design products customers love. As a dyslexic thinker, I’m drawn to the size and complexity of the problem, whether you’re a startup or a large organisation.
Send me an email at hello@richmcnabb.com.












Motivation: Choosing work I’d like to be a part of
Over the years I’ve got clearer on what makes work genuinely rewarding. These four things consistently show up in the opportunities I say ‘yes’ to.
People
Great team culture where people have fun and create amazing work together
Projects
Projects that matter, built with collaborative teams who love seeing ideas come to life
Process
Design, technology and business working together to deliver great products
Problems
Solving real-world problems for customers while generating revenue for businesses
Process: Approach for delivering high quality work I’m proud of
Good design doesn’t happen by accident. I follow a clear design process that keeps the focus on people and the problem. Every project is different and has some flex, yet these pillars stand the test of time and consistently empower me to produce work that customers love.
Discover
Understand the problem before jumping to solutions. Talk to people, gather context, and dig into the root cause. Challenge assumptions rather than take them for granted.
Define
Turn your insights into a clear problem statement. Identify the real challenges and opportunities, then shape an approach that gives the work direction.
Design
Explore solutions with your constraints and timeline in mind. Collaborate with the team, co-create, and build a shared understanding of what good looks like.
Deliver
Work closely with the wider team to bring the solution to life, on time and to a high standard. Sweat the details and ship work you’re proud of.
Neurodivergent strengths
I’ve always seen things from a different perspective. Dyslexia and ADHD have given me a way of approaching problem-solving from another angle, which allows me to make the complex simple and find elegant solutions to challenging problems.
Dyslexia
Pattern recognition, big-picture thinking, creative problem-solving and strong visual skills.
ADHD
Resilience, adaptability, innovation, hyperfocus, curiosity and learning agility.
User Experience Certified (IxDF)
I’m an Interaction Design Foundation (IxDF) member and part of the world’s largest UX Design learning community. I’ve completed courses on Accessibility, Agile Methodologies, Artificial Intelligence (AI), Augmented and Virtual Reality Design (AR/VR), Dashboards, Design Thinking, Gamification, Gestalt Psychology, Human-Computer Interaction (HCI), Information Visualization, Interaction Design, Journey Mapping, Mobile UX Strategy, Mobile User Experience (UX), Perception and Memory in HCI/UX, Psychology of E-Commerce, UI Design Systems and Patterns, Usability Testing, User Experience, User Research Methods, UX Management Strategy, Visual Design and Web Design.