Hello,
nice to meet you
I love to design beautiful experiences for mobile and web. I partner with software companies to design products customers love. As a dyslexic thinker, I’m drawn to the size and complexity of the problem, whether you’re a startup or a large organisation.
Send me an email at hello@richmcnabb.com.
Motivation: Choosing work I’d like to be a part of
Over the years I’ve got clearer on what makes work genuinely rewarding. These four things consistently show up in the opportunities I say ‘yes’ to.
People
Great team culture where people have fun and create amazing work together
Projects
Projects that matter, built with collaborative teams who love seeing ideas come to life
Process
Design, technology and business working together to deliver great products
Problems
Solving real-world problems for customers while generating revenue for businesses
Process: Approach for delivering high quality work I’m proud of
Good design doesn’t happen by accident. I follow a clear design process that keeps the focus on people and the problem. Every project is different and has some flex, yet these pillars stand the test of time and consistently empower me to produce work that customers love.
Discover
Understanding the underlying problem and gathering deep context from users
Define
Turning insights into early sketches and user flows with the engineering team
Design
Setting up design foundations and building high-fidelity, interactive prototypes
Deliver
Running walkthroughs, championing the user, and shipping polished, accessible work
Neurodivergent strengths
I’ve always seen things from a different perspective. Dyslexia and ADHD have given me a way of approaching problem-solving from another angle, which allows me to make the complex simple and find elegant solutions to challenging problems.
Dyslexia
Pattern recognition, big-picture thinking, creative problem-solving and strong visual skills.
ADHD
Resilience, adaptability, innovation, hyperfocus, curiosity and learning agility.
User Experience Certified (IxDF)
I’m an Interaction Design Foundation (IxDF) member and part of the world’s largest UX Design learning community. I’ve completed courses on Accessibility, Agile Methodologies, Artificial Intelligence (AI), Augmented and Virtual Reality Design (AR/VR), Dashboards, Design Thinking, Gamification, Gestalt Psychology, Human-Computer Interaction (HCI), Information Visualization, Interaction Design, Journey Mapping, Mobile UX Strategy, Mobile User Experience (UX), Perception and Memory in HCI/UX, Psychology of E-Commerce, UI Design Systems and Patterns, Usability Testing, User Experience, User Research Methods, UX Management Strategy, Visual Design and Web Design.
Designing for New Zealand’s most trusted brands
I’ve spent almost 20 years working with some of New Zealand’s most well-known companies including Xero, ANZ, Westpac, ACC, Flybuys, MPI and the Department of Conservation. If you’d like a bit more context before reaching out, take a look at the companies I’ve worked with since 2007.