Hello, I’m Rich a
Wellington Product Designer UX/UI

I design beautiful experiences for mobile and web, working with software companies to build products customers love. As a dyslexic thinker, I’m drawn to the size and complexity of the problem, whether you’re a startup or a large organisation. I’m a Product Designer UX/UI based in Wellington, New Zealand.

Send me an email to hello@richmcnabb.com to get in contact.

Surfing on an inland artificial wave at Adventure Parc Snowdonia in Wales
Tokangawha Split Apple Rock natural granite formation sitting in calm turquoise water in New Zealand
Black and white close-up selfie of a man standing outdoors, contemplating that he might need to cut his hair and get a job
Assembled LEGO Fortnite Peely Bone display figure, noting it was a fun set to put together with the kids for Christmas after not playing with Lego for years
Aerial GPS map overlay showing surf session statistics at Titahi Bay, with a note that at some stage I'll have to start sending resumes out and look for a new job
Family exploring Tora in a new black SUV, joking that there's no way the old 1996 Toyota Corolla would have made the trip
Elevated view of a large audience starting to build for the Queens of the Stone Age gig at an indoor arena
50 of the most interesting and iconic album covers
Scenic view of the white Castlepoint Lighthouse on a rocky outcrop, described as probably New Zealand's most iconic lighthouse
Wooden mannequin hand holding crossed drumsticks on a shelf, set up hopefully so that seeing it every day will remind me to play more often
Degritter ultrasonic vinyl record cleaner on a desk, showing that things are getting serious at the McNabb house and going down the rabbit hole
View from the balcony seeing the Pixies performing live on stage under stage lights at the St. James Theatre

Motivation: Choosing work I’d like to be a part of

Over the years I’ve got clearer on what makes work genuinely rewarding. These four things consistently show up in the opportunities I say ‘yes’ to.

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People

Great team culture where people have fun and create amazing work together

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Projects

Projects that matter, built with collaborative teams who love seeing ideas come to life

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Process

Design, technology and business working together to deliver great products

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Problems

Solving real-world problems for customers while generating revenue for businesses

Process: Approach for delivering high quality work I’m proud of

Good design doesn’t happen by accident. I follow a clear design process that keeps the focus on people and the problem. Every project is different and has some flex, yet these pillars stand the test of time and consistently empower me to produce work that customers love.

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Discover

Understanding the underlying problem and gathering deep context from users

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Define

Turning insights into early sketches and user flows with the engineering team

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Design

Setting up design foundations and building high-fidelity, interactive prototypes

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Deliver

Running walkthroughs, championing the user, and shipping polished, accessible work

Neurodivergent strengths

I’ve always seen things from a different perspective. Dyslexia and ADHD have given me a way of approaching problem-solving from another angle, which allows me to make the complex simple and find elegant solutions to challenging problems.

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Dyslexia

Pattern recognition, big-picture thinking, creative problem-solving and strong visual skills.

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ADHD

Resilience, adaptability, innovation, hyperfocus, curiosity and learning agility.

User Experience Certified (IxDF)

I’m an Interaction Design Foundation (IxDF) member and part of the world’s largest UX Design learning community. I’ve completed courses on Accessibility, Agile Methodologies, Artificial Intelligence (AI), Augmented and Virtual Reality Design (AR/VR), Dashboards, Design Thinking, Gamification, Gestalt Psychology, Human-Computer Interaction (HCI), Information Visualization, Interaction Design, Journey Mapping, Mobile UX Strategy, Mobile User Experience (UX), Perception and Memory in HCI/UX, Psychology of E-Commerce, UI Design Systems and Patterns, Usability Testing, User Experience, User Research Methods, UX Management Strategy, Visual Design and Web Design.

Browse all the UX certifications and courses I’ve completed over the years.

A Wellington UX/UI Designer for NZ’s most trusted names

I’ve spent almost 20 years working with some of New Zealand’s most well-known companies including Xero, ANZ, Westpac, ACC, Flybuys, MPI and the Department of Conservation.

If you’d like a bit more context before getting in contact with me, take a look at my product design experience, from 2007 to 2026.