Mero: New Zealand business intelligence

Mero is a New Zealand-based business intelligence company with three subsidiary brands: CDP (data and analytics consulting), StrategyBlocks (strategic planning software) and Sentio (SAP consulting). This project covers a range of presentation, event and brand collateral designed across the Mero group, all built around a consistent visual language.

The welcome slide was designed to be displayed while the audience finds their seats and the presenter takes the stage. The Mero logo was created by Viv Sellers of Creation.

Mero: Brand values

The brand values pyramid describes the personalities and values that make up the business, culture and approach. A solid foundation to build personality and delight into the final solution.

Business intelligence and strategic planning

These slides cover Mero’s core business intelligence solutions and methodology, alongside StrategyBlocks’ strategic planning concepts. The circular loop format was used throughout to show how the solutions, methodology and execution levels are all connected and iterative rather than linear.

Sentio

Sentio is Mero’s SAP consulting arm. Rather than relying on typical corporate stock imagery, I used New Zealand scenery to give the materials a distinct local character. Subtle gradients and lines help direct the viewer’s eye across each page.

CDP: Executive Lunch invitation

For the latest edition of the CDP Group Executive Lunch series, I wanted to focus heavily on beautiful imagery and large typography to give the event an elegant feel. Georgia was chosen as the primary typeface with purple as the accent colour — associated with luxury, ambition and power — combined with Avenir for body copy and Edwardian Script for decorative headers.

A chance to win an iPad mini

t the end of the event, participants had the chance to win an iPad mini by liking CDP Group on Facebook or following them on Twitter. A small gesture to thank them for their time and a great way to keep the conversation going after the event.