# Rich McNabb: Wellington UX/UI Product Designer > Rich McNabb is a Wellington UX/UI Product Designer who helps software companies build products customers love\. Mobile apps, dashboards, and design systems\. Generated by Yoast SEO v28.5, this is an llms.txt file, meant for consumption by LLMs. ## Pages - [Home](https://richmcnabb.com/): I partner with software companies to design products customers love\. As a dyslexic thinker, I'm wired for pattern recognition, big\-picture thinking, and making the complex simple\. - [Skills](https://richmcnabb.com/wellington-user-experience-designer/): I'm Rich McNabb, a Wellington UX/UI Product Designer based in New Zealand\. I design beautiful, interactive experiences for mobile and web, drawing on nearly 20 years, product design, UI design and design systems\. - [Design experience and work history](https://richmcnabb.com/design-experience-work-history/): Designing products customers love since 2007, from complex systems and data\-dense dashboards to behavioural design, design systems, and onboarding flows, nearly 20 years shaping government, business, and consumer products alike\. - [Notes](https://richmcnabb.com/notes/): Things I'm thinking about, making, reading, and obsessing over\. Notes and ideas from a Wellington UX/UI Product Designer with too many interests and not enough hours\. Design, surfing, coffee, music, and the occasional rabbit hole\. - [Contact](https://richmcnabb.com/contact/): I design beautiful experiences for mobile and web, working with software companies to build products customers love\. As a dyslexic thinker, I'm drawn to the size and complexity of the problem, whether you're a startup or a large organisation\. I'm a Wellington UX/UI Product Designer based in New Zealand\. Send me an email to hello@richmcnabb\.com to get in contact\. ## Posts - [Surf workout: Flexibility, stretching \& mobility training](https://richmcnabb.com/surf-workout-flexibility-stretching-mobility-training/): Improve mobility and recovery with surf\-specific stretches, a minimal home gym setup, and small daily habits, like surf skateboarding, that stick once motivation fades\. Built around what actually works, not just theory\. - [Surf workout: Strength, endurance \& weight training](https://richmcnabb.com/surf-workout-strength-endurance-weight-training/): How I built my own surf strength training routine from scratch after a shoulder injury, the actual workout, the gear that matters, and what changed once I stopped chasing goals and built systems\. No shortcuts, just a proper, structured plan\. - [Surf workout: Post\-surf stretching, nutrition \& recovery](https://richmcnabb.com/surf-workout-post-surf-stretching-nutrition-recovery/): The stretch routine, hydration timing and nutrition habits that make recovery actually happen, especially in winter when it's the last thing you want to do\. Built around the same gluten and dairy\-free rules as everything else here\. - [Surf workout: Pre\-surf stretching \& warm\-up routine](https://richmcnabb.com/surf-workout-pre-surf-stretching-warm-up-routine/): The system that gets me out the door on cold mornings, wetsuit on before I've even checked the cam, gear packed the night before, no room left to talk myself out of it\. Plus the actual warm\-up and stretch routine I run through every time\. - [Claude Assist: Product design UX/UI portfolio rebuild](https://richmcnabb.com/product-design-ux-ui-portfolio-rebuild/): Six weeks of nights and weekends, hundreds of AI prompts, and one very old, PHP\-patched website\. Here's everything I learned rebuilding my UX/UI portfolio from the ground up, low\-code, on WordPress\. Every mistake included, nothing glossed\. ## Design portfolio - [Mero: Social marketing analytics dashboard](https://richmcnabb.com/design-portfolio/mero-social-marketing-analytics-dashboard/): One question, answered fast: what's actually working\. Mero is a marketing dashboard built to track campaigns across every channel and surface the signal at a glance, built for quick decisions, not another report to read later\. - [Core Banking: Streamlined mobile banking app](https://richmcnabb.com/design-portfolio/core-banking-streamlined-mobile-banking-app/): Everyday banking, distilled to four things people actually use: balances, transfers, payments and cards\. Speed over everything, a calm, transparent mobile banking app stripped back to what people open it for, nothing less\. - [SimpleTimer: Stopwatch \& countdown timer app](https://richmcnabb.com/design-portfolio/simpletimer-stopwatch-and-countdown-timer-app/): It started with a hair product's packaging and ended as SimpleTimer, a minimal stopwatch and timer app stripped back to nothing but circles and simplicity, from early concept sketches through to its own landing page\. - [Aviat Networks: Wireless networking dashboard](https://richmcnabb.com/design-portfolio/aviat-networks-wireless-networking-dashboard/): Dense technical data, distilled\. A dashboard for configuring and monitoring radio router network hardware, covering port management, GPS and VLANs, without drowning technicians in noise, alerts or a confusing interface\. - [Daily UI: 100 days of UI/UX design challenge](https://richmcnabb.com/design-portfolio/100-days-of-design-challenges/): 100 days in a row, 100 prompts, 100 different UI components and screens\. A personal challenge to build speed and sharpen instinct outside client work, later shared on Dribbble and credited by designers at Netflix\. ## Categories - [Career UX/UI](https://richmcnabb.com/category/career-ux-ui/) - [Health \& Wellbeing](https://richmcnabb.com/category/health-wellbeing/) - [Media](https://richmcnabb.com/category/media/) - [Adventure \& Exploration](https://richmcnabb.com/category/adventure-exploration/) - [Surfing](https://richmcnabb.com/category/surfing/) ## Tags - [Reflection](https://richmcnabb.com/tag/reflection/) - [Personal growth](https://richmcnabb.com/tag/personal-growth/) - [Design process UX/UI](https://richmcnabb.com/tag/design-process-ux-ui/) - [Relationships](https://richmcnabb.com/tag/relationships/) - [Coffee](https://richmcnabb.com/tag/coffee/) ## Portfolio Tags - [Complex systems](https://richmcnabb.com/portfolio-tag/complex-systems/) - [Data analytics](https://richmcnabb.com/portfolio-tag/data-analytics/) - [Data visualisation](https://richmcnabb.com/portfolio-tag/data-visualisation/) - [Data dense](https://richmcnabb.com/portfolio-tag/data-dense/) - [Design challenge](https://richmcnabb.com/portfolio-tag/design-challenge/) ## Portfolio Categories - [Dashboard](https://richmcnabb.com/portfolio-category/dashboard/) - [iPad app](https://richmcnabb.com/portfolio-category/ipad-app/) - [Interaction design](https://richmcnabb.com/portfolio-category/interaction-design/) - [Mobile app](https://richmcnabb.com/portfolio-category/mobile-app/) ## Optional - [Sitemap index](https://richmcnabb.com/sitemap_index.xml)